Honolulu, HI – The Hawaiʻi Department of Health (DOH) has initiated its “Vision Zero Hawaiʻi” public service announcement (PSA) campaign, aiming to eliminate all traffic deaths and serious injuries on the state’s roads. The campaign, developed in collaboration with national, state, and county traffic safety partners, will utilize TV, radio, digital, print, and mall advertisements statewide through August.
The launch comes as Hawaii grapples with a significant increase in traffic fatalities. With an average of 100 traffic deaths annually in the state, 2025 has already seen a concerning surge, with 68 fatalities reported so far this year compared to 45 at the same time in 2024 – an increase of more than 50%. The Vision Zero initiative is a direct response to the devastating impact these tragedies have on individuals and communities.
Vision Zero operates on the principle of creating safer streets for all users, whether they are walking, biking, rolling, or driving. By designing roads that prioritize the protection of everyone, the initiative seeks to encourage active modes of transportation. Mark Garrity, executive director of the Oʻahu Metropolitan Planning Organization, highlighted this approach: “Lower speed limits, protected bike lanes and improved crossings make it easier and safer for residents to choose walking or biking for short trips.” He added that ongoing collaboration with communities and various agencies is focused on creating neighborhoods where residents can move safely and freely, with a look forward to more community-led projects.
Beyond safety, the campaign also connects to public health goals. Lola Irvin, DOH Chronic Disease Prevention & Health Promotion Division administrator, noted that physical inactivity is a major contributor to chronic disease in Hawaiʻi, where many adults and youth do not meet federal physical activity guidelines. “Walking, biking, and rolling are ways to promote daily movement — especially for keiki and kūpuna (children and elders),” Irvin stated. “Creating safe, convenient and connected routes for people to get to everyday destinations like grocery stores, schools and parks, helps Hawaiʻi residents stay physically active.”
The DOH encourages the public to support Vision Zero and contribute to reducing traffic fatalities and serious injuries by:
- Supporting safer street designs within their communities.
- Being responsible and attentive road users.
- Actively participating in planning meetings that promote safer roads.
- Advocating for and supporting laws that prioritize walking and biking safety.
Each county in Hawaiʻi either has or is currently developing its own Vision Zero Action Plan. Residents interested in learning about local strategies, progress, and opportunities to get involved can find more information by visiting VisionZero.Hawaii.gov.